Filming a Hotel Video
As we move farther and farther into the world of technology and marketing online, the hotel video movement has become not only a great way to showcase a property or resort but has also become a necessity. In the next 3-5 years we predict that 50-75% of luxury hotels and resorts around the world will have a video displaying their destination, property, and what makes it special. We know In order to get clients to a property Hotels and Resort have a very short amount of time to keep clients on their website and give them an experience before they click away and move to the next option. In the past it has been pictures, possibly a slideshow, and Text. These days nobody on the internet is reading page long details on a property so pictures, referrals, reviews, and specials are what sells a hotel; here is where a video comes into play. Videos and hotels have been around since the early 2000’s and maybe into the 90’s if a property really wanted to showcase their value and had a huge budget for it.
Recently, technology has become more affordable for film makers and production agencies and creating a video is not nearly as expensive as it used to be which has turned into a huge opportunity for some resorts. We are no longer waiting months for videos to be edited on the cutting room floor nor are are hotels spending hundreds of thousands of dollars to create a mini movie. We have to come to the age where filming a hotel video is now an affordable marketing tool and we are starting to see some properties really utilize it to market to clients and potential customers. With the internet over run with great video content, people have to come to expect it when researching a product or in our case hotel. Now, what if a hotel can not only show a potential customer what they have to offer in location and destination, but also give a client an actual experience in under 3 minutes. An informative video of a property in the wine rich country side of Yountville, CA can look pretty good when someone is stuck inside their cubicle just waiting for the 5pm bell on a friday. Watching the video below of The Bardessono Hotel could create a fast booking for a week of Wine Tasting and Gourmet Cuisine.
With videos like the one above resorts are able to capitalize on what it is really like to stay at a hotel or resort and what the experience will be regarding food, wine, entertainment, and the surrounding town or destination. The Hotel video above was filmed with a Canon 5D Mark III and a variety of Ziess Lenses to really capture the colors and fall light in the Napa Valley. Currently in The hotel and resort industry video is slowly starting to hit the limelight and people have started to take notice on what an advantage it can become to the competition. Take this article for example from The Tourism Revolution Blog that discusses the importance of video with some pretty incredible stats.
“67% of online clients who see virtual tours are more predisposed to make a reservation, 89% of users who see a video of a hotel’s installations make a reservation, 115% of users are more likely to make a reservation upon seeing a virtual tour or video.”
– Tourism Revolution (read more of the article here)
Back in 2011 Travels Through Images created our first Hotel Video of the Willows Lodge in the Lush Valley of Woodinville, WA also film with a canon 5D Mark III. Since it was still in the early days of watchable hotel video we thought we were on to something and have since started to do more and more hotel and resort videos as the years have passed. Our techniques have also changed over the years and below is a collection of some of our favorite shots from our time filming hotels around the country.
For more information on Travels Through Images and how we film hotels and travel destinations feel free to shoot us an email or find us on a variety of social media such as Facebook, Google+, and Twitter.